Top 5 Social Apps Performance on Unified Platform in Europe Q1 2022

In Q1 2022, the top social apps in Europe exhibited notable trends in their weekly downloads, revenue, and active users. Here's a closer look at how TikTok, Instagram, Facebook, Likee - Short Video Community, and X performed.

TikTok saw a significant increase in weekly revenue, peaking at approximately $10.7M in the last week of January. Weekly downloads showed a downward trend, starting from 2.5M in late December and ending at 1.95M in late March. Active users remained relatively stable, averaging around 188M throughout the quarter.

Instagram experienced fluctuations in weekly revenue, reaching a high of about $18K in mid-January and dropping to $7.5K by the end of March. Downloads also fluctuated slightly, with a peak of 1.9M in late December and a low of 1.4M in early March. Active users hovered around 213M, with a slight decline towards the end of the quarter.

Facebook maintained a steady revenue flow, peaking at roughly $357K in late January. Downloads remained consistent, averaging around 1.2M weekly, with a slight increase towards the end of the quarter. Active users saw a peak of 313M in late February but experienced a decline to approximately 295M by the end of March.

Likee - Short Video Community showed a slight decline in weekly revenue, starting at $71K in early January and ending at $52K by late March. Downloads remained relatively stable, averaging around 400K weekly, with a peak of 480K in early March. Active users saw a steady increase, peaking at around 6.9M in early March.

X experienced moderate revenue growth, peaking at approximately $3.2K in the last week of March. Downloads spiked to nearly 1M in late February before settling back to around 685K by the end of March. Active users showed a steady increase, reaching a high of 60M in late February and maintaining around 59M towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.